Charm City Clean Up

Charm City Clean Up represents a collection of graphic design and marketing materials created to support Baltimore community environmental initiatives, featuring volunteer recruitment posters, social media graphics, and promotional materials unified by cohesive branding that balances professionalism with approachability to attract diverse volunteers. The designs employ authentic documentary-style photography combined with bold, clean typography and strategic color choices that communicate both serious environmental mission and welcoming, inclusive community spirit, demonstrating understanding of how visual communications must work within the nonprofit sector where materials need to convey credibility while maintaining warmth that encourages participation. Created using Adobe Photoshop and Illustrator, the marketing materials showcase technical skills in image compositing, typography hierarchy, and creating visual systems that maintain consistency across applications from large-format posters to social media content, with design choices—including environmentally-themed color palettes, readable typography with personality, and layouts prioritizing call-to-action elements—demonstrating strategic thinking about how design serves organizational objectives. This project positions the designer as capable of delivering thoughtful, strategic design solutions for mission-driven organizations where effective visual communication directly impacts real-world social and environmental outcomes, balancing multiple objectives including conveying professionalism, maintaining accessibility, and creating flexible brand systems.